We selected several key tasks which our customers need to handle now:
- ensuring network security
- optimizing network traffic
- decreasing costs due to using cloud solutions
- carrying out the marketing function
- extending technical functionality
SOLVE TASK № 1
Knowledge with advantages of cloud products
How is a new product line is offered? Potential customers can use our monitoring system free of charge and test our cloud solutions in practice. Over a seven-day trial period you can identify problems and ways to solve them using our tools
During this week, you can see from inside how your network functions. Information is presented in the form of intuitively understandable graphic charts like bar, line and circle diagrams. You can track the daily activity of each single user of your network. The most used apps, protocols and websites, as well computers generating the highest traffic are dedicated a separate chart.
By analysing network processes in real time, users may decide to extend their infrastructure or, on the contrary, to reduce costs by decreasing their bandwidth or giving up the idea of network upgrade.
If you cannot decide on or are not sure what to start with even after the trial period, you can order our technical audit and consulting services which are provided using the collected data. We are always ready to share our knowledge!
Now let us examine some cases.
SOLVE TASK № 2
Ensuring network security
Ensuring security is one of the paramount challenges for the IT function. Ensuring network security is a task for our Traffic Cleaner and Web Watch 360 solutions.
Traffic cleaning and protection from DoS and DDoS attacks are the main functions of the Traffic Cleaner service. The service is based on a analysis of network resource consumption over a certain period of time. The system creates a benchmark and, if there are deviations from it, a notification of a possible attack is generated. The traffic is cleaned at the individual package level, not at the IP address level. Thus, only malicious packages are blocked instead of the entire traffic.
Many companies do not even realize that there can be bot-infected computers and devices within their networks. This results in a situation where company’s own equipment becomes a part of the system attacking external targets. It could have very negative consequences — not only the company participating in the attack puts its reputation at risk, but all its outgoing traffic can be blocked by its telecom service provider. Traffic Cleaner can identify an infected computer within the network and block it remotely.
It could be a video camera, for example. Standard protection tools cannot identify the source of the threat, but Traffic Cleaner can do it and take necessary countermeasures.
Web Watch 360
Web Watch 360 is a security application for computers and other networked electronic devices that ensures integral protection. Web Watch 360 combines functions of a network antivirus and antiphishing software and also can block ads and their components.
Web Watch 360 also makes it possible to fine tune access policies for the network. In other words, you can authorize or ban content of different types both at the website address or their category levels.
It is also possible to set time restrictions. In this case, employees are free to like their friends during the official lunchtime.
Thus, the services provided by Traffic Cleaner and Web Watch 360 not only precisely detect and prevent cyber attacks, but also filter content and block viruses and access to phishing websites that results in cost saving, as a probability of a network failure or IT system slowdown due to a hacker’s activity decreases, as well as a probability of loss of critically important data. All this positively affects the company’s image and its market capitalization.
SOLVE TASK № 3
Optimizing the the consumed traffic
Our Traffic Director and Traffic Director-M solutions are designed to address the task of optimizing the the consumed traffic. Where they differ is in that Traffic Director is a 100% cloud solution, while Traffic Director-M is based on the client-server model.
The tasks they perform are identical — exercising the full control over the network and managing network traffic.
Traffic Director и Traffic Director-M
Is this feature that useful? Below are some real life examples.
The Traffic Director and Traffic Director-M ensure control and a possibility to set traffic priorities within the network. For example, you can restrict the access to video content during working hours. However, this tool can be used to tackle more complex tasks.
In a large Russian city, a company scheduled a videoconference with its Moscow head office. All prior checks confirmed good quality of the network connection. However, during the event the voice communication got distorted and the meeting couldn’t be continued. It turned out that during this meeting an employee was downloading a large video file over the corporate network. A reserve communication channel had to be connected to eliminate the problem. But if the company’s network were properly set up, a priority would have been given to the videoconference, while all other network activities would have been restricted. It could also save the cost of maintaining a reserve communication channel.
Companies often cannot control their network traffic or do not know how to do this, and their IT departments solve this issue by extending their network bandwidth or installing more expensive equipment that is not economically reasonable in 80% of cases. It can be done even simpler — our Traffic Director solution can filter unwanted traffic and limit the business traffic of low priority during working hours. For example, updates for all systems and applications are uploaded and installed only during night hours.
It’s not a big secret that many employees use proxy servers and sometimes their own devices to to bypass blocking of unwanted websites and applications. This is how «shadow traffic» emerges in the network. Proxy servers conceal traffic, so that network administrators cannot identify the sources of such traffic. Our solutions can detect most of the proxy servers and VPNs currently used and suggest possible actions.
SOLVE TASK № 4
Solution of marketing tasks and extra profit
Traffic Director can help with some marketing functions. It could be of interest, for example, for hotels which need to provide their guests with Internet services of good quality, and those who are ready to pay extra for a high-speed Internet connection should be satisfied with such service as well.
Besides, Traffic Director can be of interest for shopping malls. Providing Wi-Fi Internet access to its visitors, a shopping mall can collect data on their Internet activity. This allows to create buyers' profiles. Promotion strategies and targeted advertising campaigns can be developed using this data and findings of its analysis.
As the FIFA World Cup is coming, Traffic Director can be of use for stadiums, since it’s important for fans to meet on time and share their emotions. The network can be set up so that its users can share their photos and messages but cannot watch streams or download updates for their apps. Of course, all football statistics and news should be readily available!
SOLVE TASK № 5
Reduce costs due to IT solution implementation
Flexcloud is a traditional infrastructure as a service solution that can reduce costs due to IT solution implementation. This solution uses data centre capacities of our partners which rent them out to us. Who can be interested in such solution?
First of all, it’s very useful for short-term research projects which require powerful computation capacities for a short period. Both research institution and government run projects are among potential users of this product. Flexcloud allows to avoid unnecessary purchases of computer equipment which will be of no use after the project is finished, while selling used equipment is not an easy and profitable undertaking.
Secondly, the product can be interesting for companies with a long procurement cycle. It’s often the case for large companies that have to carry out bidding procedures which takes time. At the same time, we can provide the required capacity with the same functionality using the cloud technology at a fraction of the price of equipment.
Thirdly, Flexcloud can be very useful for start-ups.
It’s unknown whether a now popular smartphone app will become a global hit or be forgotten in a week. Resolving these puzzles is another challenge for the IT function. A cloud solution is a great option for this. Of course, the parties need to sign an agreement to start their collaboration. We try to reduce the time for paperwork to several days, while extending server capacity by request from a start-up takes only a couple of hours.
SOLVE TASK № 6
Generating extra profit
Generating extra profit is a challenge that every company leader faces nowadays. Cloud solutions can be of help in this case too. It is true even for those our customers who already purchased hardware solutions and hesitate over whether cloud solutions can be somehow useful for them.
For example, Traffic Director or Traffic Director-M can prioritize traffic and channels that can be of interest for telecom operators to further resell these services to their end users. Managing traffic does not imply only exercising control over it. It’s also possible to filter unwanted content. The Parental Control service is an illustrative example of such product.
Besides, the losses incurred due to improper settings of network protocols can be easily recovered. For example, an employee wastes on average up to 10−15 minutes of the working time per day due to network slowdowns. If there are 100 employees (an average headcount of companies' staff in Russia), then the total loss of time amounts to 3.5 hour per day and 8−9 working days per month. Thus, given an average salary of RUB 100,000 per month, the loss in terms of money amounts to some RUB 200,000 per month, excluding the profit these employees could have earned for the company. The Traffic Director solution can optimize the work of the network by setting high priority for critically important application and boosting business traffic. It can eliminate these 10−15 downtime minutes thus increasing profit of the company.
Traffic Director can also indirectly decrease costs and expenditures of the company. For example, during the reporting period for the year greater bandwidth is assigned to applications used by the accounting department to ensure that all data is properly saved and required reports are submitted timely to avoid penalties.
SOLVE TASK № 7
Customized solutions are what we always ready to negotiate. We can integrate our products with the existing solutions already used by the customer. For example, we provide such services as developing special policies, rules and reports for traffic monitoring and control; integration with Microsoft Active Directory, LDAP and RADIUS servers. We can also assist in carrying out an audit of compliance with the personal data protection law and PCI DSS (Payment Card Industry Data Security Standard), as well as an enterprise network security audit.
We want our products to be useful and effective, so we support any creative business ideas! Why wouldn’t we combine our products with those used by our customers to find a new solution? Such solution may combine surveillance video cameras and panic buttons — if a button is pushed, the traffic priorities within the network change and all bandwidth is assigned to where it is most required. For example, in the case of emergency in a branch office, a teller pushes the button and the video from the branch office is automatically displayed on all monitors of the video surveillance room. Such solution based on our services is well feasible.